Kwekerij Piet Vijverberg is 75 years old and on this occasion a brand new display has been made . It is one of the festive activities on the agenda. Five years ago, with the 70th anniversary, the house style was renewed, and the nursery was expanded with new construction. Now Piet Vijverberg wants to create experience in wholesale markets in Europe together with his customers.
The display will be introduced during the first edition of the Flower Bazar fair. The display has been developed to draw extra attention to the quality products supplied by the nursery. Exporters can order the display free of charge and have it transported together with orders. Sufficient copies will be available. The fair will take place from 15 to 17 September in FloriWorld Aalsmeer (NL) during the introduction of this new fair.
Flower Bazar is a fair in a new format; visitors will be received in an environment that gives them the feeling of being in a luxury pop-up boutique. Piet Vijverberg can be found in stand no. 6, on the ground floor. The new display, filled with a variety of plants, can be admired here.
On one side of the display is a folder holder in which different folders can be placed. It is a modular display that can be easily supplied with the plants. Requests can be made on site and/or via: sales@pietvijverberg.nl
Product Range
Piet Vijverberg focuses on the production of Phalaenopsis and Dracaena for the high-end users, who value quality and reliability. The grower carries many varieties of Phalaenopsis that are divided into several quality categories: Star Quality By 5 is a brand that produces high quality. The Big 5 Collection is an even higher quality; only the best of the best varieties by variety are included in this collection. Finally, there is the extremely long-lasting White World® Orchid. The Dracaena fragrans collection includes Golden Coast, Yellow Coast, Mass Coast and Steudneri.
They are grown exclusively in various compositions and are very easy to care and handle in daily life due to their insusceptibility to diseases. In addition, they are resistant to sun and shade.
Family business since 1946
The founder of the company is Kees Vijverberg. He started the company in 1946 as a vegetable grower and in 1951 floriculture was added, thereby also becoming a member of the flower auction. Piet Vijverberg joined the family business in 1964, which mainly cultivated lettuce, tomatoes and peppers and later specialized in cut greenery. The first location was on the Van Koppenweg in Naaldwijk and was in use until 1994. Vijverberg started growing house plants in 1984 and has specialized in this; various types of pot plants have been cultivated. The Dracaena was added to the cultivation in 1984.
In 1989 a new location was taken into use, namely on the Van Prooyelaan in Honselersdijk. Sander Vijverberg, son of Piet and grandson of Kees, came on board in 1993. With this, the 3rd generation Vijverberg has become active. In 1994 a location was opened at the Alkemadelaan in Monster (Kwekerij Pagode). The former 20,000 m² bell pepper nursery was then converted into a potted plant nursery. From that moment on, Dracaena, Yuccas, Asparagus, mini coconut palms and a few small “intercrops” were grown here.
The company started growing Phalaenopsis in 1998 and has specialized further in this area. The location on the van Prooyelaan was closed in 2003 and afterwards the nursery on the Alkemadelaan was gradually expanded to 7.6 ha. of which 1 ha. Dracaena and 6.6 ha. Phalaenopsis.
Innovative
The mechanization and technology applied within the company have always been of a high standard. In the modern nursery, the latest techniques are applied using many automated processes. Vijverberg has been involved in many technical improvements and ideas in horticulture.
Collaborate
Piet Vijverberg is always actively looking for new partnerships through the value chain in order to tempt the customer together to purchase more. Ask about the possibilities at Alex Duindam; alex@pietvijverberg.nl or +31 (0)6 43 35 90 94. For more information see: www.pietvijverberg.nl
