75 years of pioneering craftsmanship

About us

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Our company culture is about continuity and a no-nonsense approach. Our employees avidly contribute to the quality and growth of the business. Our team is ambitious, and they keep the commitments they make. This makes us a reliable and strategic partner to our customers and allows us to offer customised solutions at the highest level.

We set high standards so that we can guarantee an exclusive level of quality.  We keep innovating and developing in many different ways so that we can continue to meet the demands of our clientèle! That is what we mean by pioneering craftsmanship.

During the cultivation process, we treat our plants with the utmost care. As part of this, we use integrated crop protection. Wherever possible we use biological agents, because that benefits everyone, of course.

We grow all our crops with
an eye for people and the environment


We are committed to a sustainable world: we are fully aware of the impact we have on both people and our environment. To demonstrate this, we undergo regular testing by MPS and other organisations, resulting in various certificates. These can be downloaded below.


We have reduced the proportion of peat in our Dracaena growing medium from 80% to 70%. The mixture consists of 30% circular materials known as Hydrafiber, which is made of compost and wood fibre. We are actively working to increase the percentage of circular materials: we subscribe to the supply chain’s collective ambition to use more renewable raw materials in organic substrates.


Our substrates are also produced in a sustainable and appropriate way, with raw materials that comply with national and international regulations. In addition to the ISO standards, they also meet the standards for the RHP quality mark, which include chemical, physical and phytosanitary inspections of raw materials and finished products. Our bark, which we source from Portugal, undergoes compulsory heat treatment to prevent pine wood nematodes.

Water (re)use

We have 76,000 m² of greenhouse space (the equivalent of almost 11 football pitches). We recirculate 100% of our water, which means we use no mains water at all. This delivers a significant saving and helps us grow even more sustainably. Phalaenopsis actually needs relatively little water compared with other crops.

Our wastewater is discharged to horticulture water treatment co-operative De Vlot, where it is purified and has any residues such as fertilisers filtered out. These residues are converted into solids which are reused by others.

Air purifying

The Dracaena is number six in the Top 10 list of best air-purifying plants. This list was compiled by NASA as the result of their own research. Dracaenas clean the air and produce extra oxygen.

Pots and packaging

Wherever possible, the plastic we use for plant pots and packaging is recycled and is made from 100% PCR (post-consumer recycled plastic). We also offer our customers the choice of pulp trays and paper wrappings as alternatives to plastic.


Our heat and cold storage system saves us hundreds of thousands of cubic metres of natural gas per year. This is equivalent to the gas used by around 150 multi-person households.

We will be switching to geothermal energy in 2023, in collaboration with various growers under the name of the Polanen heat cooperative. The geothermal heat we will use will enable us to make savings on natural gas.

Biological crop protection

We prioritise the use of biological crop protection wherever possible.

LED lighting

We use LED lighting on a large scale to enable us to deliver the same consistent high quality all year round. LED light is more efficient than standard grow light. It produces very little radiant heat, thus creating an optimum greenhouse climate. The crop doesn’t need the additional heat in the growing phase. Using LED lighting enables us to increase the number of lighting hours without changing the climate in the greenhouse. The combination of HPS and LED lights gives us more options for controlling the crop. Being able to switch quickly is very beneficial in terms of planning. And last but not least, LEDs use much less electricity.

We keep innovating and developing in many different ways so that we can continue to meet the demands of our clientèle! That is what we mean by pioneering craftsmanship.

Quality as our cornerstone

De kwaliteit van onze Phalaenopis en Dracaena is hoog: we maken gebruik van innovatieve mechanisatie-en teelttechnieken die wij toepassen in geautomatiseerde processen. We houden hierbij onze impact op het milieu nauwlettend in de gaten. De kwaliteit wordt niet in de laatste plaats behaald door het team van medewerkers, een van de belangrijkste pijlers van ons bedrijf. De certiferingen MPS-ABC (met kwalificatie A), MPS-GAP, GRASP en MPS-SQ onderschrijven onze inspanningen op dit gebied. We zijn tevens opgenomen in het register van MPS Product Proof. Ook zijn we lid van Sedex.


75 years of milestones

Quality, reliability and innovation are important values at the Piet Vijverberg Nursery. Our company’s long history attests to how much our customers appreciate our products. We have always been located in the Westland region of the Netherlands, where the third generation of Vijverberg now operates.

The nursery was founded by Kees Vijverberg. Kees started out as a vegetable grower in Naaldwijk in 1946 and later expanded into ornamentals. His son Piet joined him in 1964, followed in 1993 by Piet’s son and Kees’s grandson Sander. In 1984 we started growing houseplants and have since specialised in this segment. We have grown various types of pot plants over the years. In recent years our focus has been on Phalaenopsis and Dracaena. We grow these at our site on Alkemadelaan in Monster, where the nursery has gradually expanded to 7.6 hectares, with 1 hectare of Dracaena and 6.6 of Phalaenopsis.

We are very proud of our company and of our customers who continue to trust us to grow the most beautiful products for them. To us, the fact that we have been around for 75 years is proof positive that our striving for perfection has paid off, and that the passion we have for our products is valued by our customers.

  • 1946

    After the Germans had been sent home, Kees Vijverberg went to rent the nursery of the Groenewegen family in Naaldwijk. In those days the choice for a gardener’s son was simple: you became a pastor or a gardener. There were no other options. Initially, it was a fruit and vegetable nursery! Here he could put…
  • 1951

    Kees took a new path and bought his own garden on the Dijkweg in naaldwijk in which he also grew flowers, starting with peonies. In that year he became a member of the Flower Auction with membership number 719 (An additional 1 was added later on and the number 7191 is still the current membership…
  • 1962-1963

    The profession was instilled in him from a very young age: Piet Vijverberg worked in the nursery in his childhood. At that time, vegetables such as tomatoes and lettuce were grown. In time, a break is also necessary!
  • 1964

    Piet Vijverberg finished his education and started working in the company at the age of 16 with his father Kees. The photo shows grape greenhouses at the Van Koppenweg in Naaldwijk.
  • 1953-1970

    The very first potted plants came into view in the form of succulents, which were part of the cultivation program until 1970. A prelude to more plant cultivation.
  • 1970

    Piet Vijverberg and Leny Cloosterman marry and together form the driving force behind the company.

Working for Piet Vijverberg

As a member of the Piet Vijverberg team you’ll be involved in developments in greenhouse horticulture in general and specifically in developing our Phalaenopsis and Dracaena ranges.

We use state-of-the-art techniques, so it’s a modern workplace with good benefits.