What a special edition! We look back with pride on three fantastic days at the Royal FloraHolland Trade Fair in Aalsmeer.
This year, we had even more to showcase and celebrate. Our familiar stand was given a completely new look, with the trend colour burgundy setting the tone. Combined with on-trend ceramics and beautiful arrangements of our Star Quality By5 Phalaenopsis and Dracaena, it created a presentation that received an incredible amount of positive feedback.
A real eye-catcher was the exclusive ceramic collection featuring striking bows. Created to inspire the high-end floral trade and not yet commercially available, this special collection was definitely one of the talking points of the show.
Our new Luma By5 ceramics are a great example of how inspiration can develop into something more. At previous trade fairs, we also presented distinctive ceramic collections for inspiration, which attracted a great deal of interest. That positive response inspired the development of Luma By5, presented for the first time this year and once again very well received.
The quality of our Phalaenopsis and Dracaena was also frequently praised. We received many wonderful compliments about our stand, and it was great to hear how much inspiration visitors and customers took from our presentation.
Our 80th anniversary also took centre stage during the Trade Fair. We celebrated this special milestone on Tuesday, 3 November, together with customers, partners and other business relations. With a special anniversary drink, we raised a glass to 80 years of Piet Vijverberg!
Thank you to everyone who visited our stand, for your enthusiastic reactions, the great conversations and, of course, for celebrating this special milestone with us.
Below are some impressions of our anniversary celebration!
